Creators of Color

Clients
Hashtag Sports

Service
Visual Identity, Logo Design

Project Overview

Redesigned Hashtag Sport’s Creators of Color program’s visual identity with a new set of logos and marks.

Mood Board
Drawing inspiration from script logos that have become staples in sports and pop culture.

Black hoodie with the word 'Dreamville' written in white across the chest.
Black background with the word 'Kings' written in white stylized cursive font.
Red Chicago basketball jersey with white, black, and red striped trim, featuring the number 23 and the word 'Chicago' in script across the chest.
Text reading 'Creators of Color' with a gradient underline from dark gray to tan.
Gray T-shirt with black cursive logo 'Creshtow' across the front and a small red tag near the bottom hem.
A person is wearing a white baseball jersey with green and yellow accents, holding a baseball bat over their shoulder, standing in front of neon green lights.

Logos & Marks
Responsive logo family that’s adaptable to every platform.

Logo with the text "Creators of Color" in black cursive font with a gradient underline from brown to light brown.
Two overlapping stylized letter 'C's in black, tilted to the right, on a white background.
Baltimore Orioles logo with orange background and black and white text.
Group of six diverse people on a TV set with a cityscape background, sitting and kneeling around a table, with a screen behind them reading 'Creators of Color Powerment Summit.'
A woman with dark hair holding a clear glass award plaque labeled "Creators of Color" with the name "Megan Reyes" in focus, against a yellow background.
A young woman sitting on a black armchair in front of a large screen that reads 'Creators of Color Empowerment Summit.' She is posing with both hands making peace signs and has a relaxed expression.
Event name badges with attendee names and affiliations arranged on a table.
Website page for Creators of Color with a header, navigation menu, and a main section featuring a group of diverse people at an event, some high-fiving, around a table.
A graphic celebrating Adriene Bueno as a 2023 Cohort III honoree, featuring her photo on a football field background and text with her titles and social media handles.
Stage set for the Creators of Color Empowerment Summit with a Minneapolis Vikings logo and Vikings mascot, audience seated facing the stage, stage lit with blue and purple lighting, presenter standing in front of screens.
Interior view of U.S. Bank Stadium showing a large digital screen with the text 'Creators of Color x Dimes Studio'. The stadium seats are purple, and the field area is visible in the foreground with purple and green turf.
A woman sitting on a black leather chair, smiling, at a professional event with a large screen behind her displaying the words 'Creators of Color' and 'Empowerment Summit' in the background.
A woman with long black curly hair wearing a black strapless top and black pants, smiling with crossed arms, stands in front of a large screen displaying the text 'Creators of Color EMPOWERMENT SUMMIT' for an event.
Two people seated on stage with a Minnesota Vikings logo and hashtag sports backdrop, one man speaking into a microphone, the other looking on, water bottle on the floor.
Digital display board showing event name 'Creators of Color' and subtitle 'Empowerment Summit', inside a stadium with purple seats and a Vikings logo.
Two men sitting at a table with microphones during a press conference, with a backdrop featuring the Minnesota Vikings logo, the Twins logo, and the phrases "Creators of Color" and "Hashtag Sports."

Photography provided by Travis Ellison.

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