2023-24 Duke Women’s Basketball

Clients
Duke Women’s Basketball

Service
Branding, Visual Identity, Social Media

Honors 🏆
2024 Hashtag Sports Awards, Best Art Direction (Shortlist)

Project Overview

We worked with the Duke Women’s Basketball program to build out their visual identity for the 2023-24 season. Our work included working with the team to create a cohesive brand and a social media graphics package.

Mood Board & Inspiration
We drew inspiration from outside the sports industry to create an unique set of graphics for the Blue Devils.

Abstract digital artwork featuring colorful, glossy, metallic-like shapes and patterns with text overlays that include 'GOD PROBLEMS' and contact information for Ykone, a website with a menu for locations such as Paris and Milan, and a section with music references.

Architectural Details
We leaned into the iconic architectural details from Duke’s campus and included then as foundational design elements in our graphics package.

Photo of a gothic-style cathedral entrance with a temporary bright pink metal construction covering, alongside architectural detail drawings of the window and decorative elements.

Graphics and Templates
We built out three sets of graphics based on Duke’s jersey colors - blue, white, and black. By integrating uniform color gradients and textures, 3D elements, and architecture details, we were able to create a holistic graphics package with a unified look for the Blue Devils Women’s Basketball Team.

A digital graphic design poster celebrating a women's basketball game day for Duke. It features two women basketball players in white and blue uniforms, holding a basketball, standing in front of a blue background with large text that reads 'GAME DAY'. On the right side, there is a roster of five players with their names, photos, ages, and positions, including Vanessa de Jesus, Reigan Richardson, Taina Mair, Kennedy Brown, and Oluchi Okananwa. The poster also mentions the game location, time, TV channel, and has Duke University logos and decorative elements.
Duke Women's basketball celebrating scoring with a player holding a basketball, wearing a white jersey with blue accents, number 21. The scoreboard shows Duke leading 57-23 at halftime, with the team named Duke and the opponent called Bad Guys. The second part of the image features a female player holding a basketball, standing in front of a large blue background with the number 30, and the Duke logo and branding.
Basketball game day ticket featuring a female player holding a basketball, with text 'Game Day' and a list of player photos and names.
Celebration of a Duke women's basketball game, featuring the final score 57-23, with player number 21 taking a shot and wearing a Duke uniform, and a large graphic of the number 30 with a girl in a Duke jersey holding a basketball.
Duke women's basketball team graphic with a player holding a basketball, path to the game day, team roster, and scheduling details in blue and white.
Two scoreboard images from a women's college basketball game between Duke and a team called Bad Guys. The first scoreboard shows Duke winning 57-23 with 2 minutes left in the game, and the second shows the final score with Duke winning 57-23. The third image shows a female Duke player holding a basketball.
Collage of two photos of a female basketball player from Duke University in a blue and white uniform, with game information and future game schedule on the side.
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