Athlete.AI

Clients
Athlete.AI

Service
Branding, Logo Design, Graphic Design, UXUI Design

Project Overview

We were approached by Athlete.AI, a sports tech startup revolutionizing the youth sports space, to create their brand identity. Along with a stunning responsive logo family and visual identity, we help design and build their app to make it user-friendly, aesthetically pleasing, and long lasting.

Graphic showing different logo designs for ATHLETE.AI, including primary, secondary, stacked marks, and app icon, all in bold yellow text on a black background.
A color palette guide with six color blocks labeled Black, Highlight Yellow, White, AI Blue, Silver, with their respective hex, RGB, CMYK, and PMS codes.
Image showcasing three different font styles with labels: H1, H2, and B1. The H1 font is bold and large, spelling 'AKIRA'. The H2 font is also bold but smaller, reading 'DHARMA CONDENSED HEAVY + ITALIC'. The B1 font is a standard bold style stating 'HELVETICA NEUE'. The background is black, and the text is white with thin yellow lines separating the sections.
Two smartphones displaying an athlete and the app logo 'Athlete AI,' with two basketballs in the background, one labeled 'ATHLETE AI.'
A black and white American football with the word 'ATHLETE.AI' printed on it, set against a bright yellow background.
A yellow advertisement poster with black text for Athlete.ai, featuring the words 'Download. Capture. Create. Share.' with a person's silhouette walking in front.
Two T-shirts, one white and one black, with 'ATHLETE.AI' printed on the front in black and yellow respectively.
A young woman in athletic clothing standing in a studio with a yellow and black background, holding a yellow soccer ball, wearing a black shirt with 'ATHLETE.AI' printed on it.
A diverse group of eleven young athletes standing in a line, wearing black athletic clothing with yellow logo and text, against a large black and yellow backdrop with the words 'Athlete.ai' and 'The story of the athlete'.
Teenager holding an NFL football, wearing a black sports jersey with a yellow number 11, in front of a yellow and black background.

Full Athlete.AI ESPN Commercial

A black American football helmet with yellow branding and faceguard.
Two vertical banners on a dark wall, one yellow and one black, with motivational phrases in bold black and yellow text. The yellow banner says "Download Capture Create Share" with "ATHLETE.AI" at the bottom. The black banner says "Every Play Tells a Story" with "ATHLETE.AI" at the bottom.

Set Design & Post Production Work

We assisted the Athete.AI team with set design & post production work for their first ESPN commercial.

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